YouTube SEO Tools
Ahrefs Keyword Explorer
HubSpot Content Strategy
Ahrefs is a comprehensive SEO platform that allows you to monitor a website's ranking, estimate the organic traffic you'd get from each keyword, and research keywords for which you might want to create new content.
One popular feature of Ahrefs is Keywords Explorer, which allows you to look up numerous details related to a keyword you're interested in. And as you can see in the screenshot above, you can filter your keyword results by search engine -- including YouTube.
Ahrefs Keywords Explorer gives you a keyword's monthly search volume, how many clicks received by videos ranking for that keyword, related keywords, and more.
You might know Canva as a design template for creating all kinds of cards, photos, logos, and more. It just so happens this popular product has a Thumbnail Creator just for YouTube videos.
As stated in the tips above, thumbnail images are critical to promoting your content in YouTube search results and enticing users to click on your video. Using Canva's Thumbnail Creator, you can create the perfect preview image for your video in 1280 x 720 pixels -- the thumbnail dimensions YouTube requires.
Our content strategy tool, developed here at HubSpot, allows you to find popular keywords for which to create content and then organize these keywords into groupings -- what we call "topic clusters." By sorting your content into topic clusters, you can oversee which pieces of content are related to one another, which types of content you have planned, and what you've already created.
While the keywords you discover in HubSpot reflect their popularity in a standard Google search, many of these topics will also produce videos on Google's search engine results pages. In those cases, you can create topic clusters that have both blog and YouTube content belonging to them.
Clustering your content -- and linking from videos to blog posts, and vice-versa -- can give you more authority in the eyes of Google and YouTube, while giving you more ways to capture traffic from the people searching your topic.
4. vidIQ Vision
This is a Chrome extension, available through Chrome's web store in the link above, that helps you analyze how and why certain YouTube videos perform so well. This includes the tags a video has been optimized for, its average watch time, and even how quickly that video might be gaining traffic.
The vidIQ tool then provides an SEO "score" you can use to create content that performs (or outperforms) the results you already see on YouTube.
TubeBuddy is an all-in-one video platform that helps you manage the production, optimization, and promotion of your YouTube content. Its features include an automatic language translator (which helps you rank for non-English keywords), a keyword explorer, tag suggestions, a rank tracker for your published videos, and more.
Cyfe is a large software suite that offers, among other things, a web analytics platform. On this platform, you can track page performance across every website property you have content on -- including YouTube -- and where each page's traffic is coming from.
In addition to traffic analytics, Cyfe can show you which keywords you're ranking for and which ones are most popular across various search engines. Sounds a lot like Google Analytics or Moz, right? That's because Cyfe has data from both of those tools, and more, built into it.
No matter what SEO tip or tool you start with, a successful YouTube channel begins with good content. Make sure your viewers have something high-quality and relevant to watch when they find you. Want step-by-step help? Download our free guide on YouTube for Business below.
Written by Braden Becker